DirectorMoves Patrik Frisk

Patrik Frisk has been President and Chief Operating Officer since July 2017.  He is responsible for the company's go-to-market strategy and the successful execution of its long-term growth plan.

Mr. Frisk has 30 years of experience in the apparel, footwear and retail industry. Most recently, he was CEO of The ALDO Group, a global footwear and accessories company. Previous to that, he spent 10 years with VF Corporation where he served as the Coalition President of Outdoor Americas with responsibility for The North Face, Timberland, JanSport, lucy and SmartWool brands. Before that, he was President of the Timberland brand and prior to that, was President of Outdoor & Action Sports (EMEA) where he had responsibility for The North Face, Vans, JanSport and Reef brands. Previous to that, he was Vice President and General Manager of The North Face. Before VF Corporation, he ran his own retail business in Scandinavia and held senior positions with Peak Performance and W.L. Gore & Associates.